"You like me; you really, really like me!" Everyone of a certain age will remember Sally Field's acceptance speech which has been lampooned many-a-time; but to her credit, it's nice to know that people outside of your own office "get" what you're trying to do.

Thank you to everyone who voted for our work in the recent Idaho Falls Advertising Federation's GEM Awards. Winners were awarded on February 4, 2010 at a luncheon presentation. MCS Advertising is overwhelmed, but grateful to have won not only Best of Show for the Alpine Dermatology Clinic/ mixed media campaign entry; but individual categories in: Collateral Material, Direct Marketing and Mixed Media Campaigns.

My talented staff is responsible for creating design magic in 2009. One of the perks of winning a GEM Award, is the GEM winners are auto-entered into the Idaho AdFed Rockies held in Boise, ID., April 24, 2010. It will be interesting to learn if our work can compete in a larger pool.

The most important part of winning is remembering how much fun we had trying to create a unique message, that also works, for our client. Our sincerest thanks goes out to them, for trusting us with their projects.

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